Wednesday, July 28, 2010

EOC: Beech-Nut Apple Juice Scandal






“During the 1970s and early 1980s, the Beech-Nut Nutrition Corporation, with primary plant facilities at Canajoharie, New York, and headquarters near Philadelphia, was the second largest maker of baby foods in the United States.”(www.cofc.edu/~blocksonl/.../Case-Beech-Nut%20Apple%20Juice%20Case.doc)

“In the late 70s or early 80s, Beech Nut was involved in a scandal when it was discovered that the baby apple juice they were selling (and labeled as "100% juice") was actually sugar, water, and some flavoring.” (http://answers.yahoo.com/question/index?qid=20080729142334AAohfEN) That definitely hurt their reputation. But the scandal was long ago, and Beech Nut isn't even owned by the same parent company anymore.

“In the same time period that Beech-Nut was making their cost effective decisions, a series of accusations would arise concerning adulteration processes taking place within the apple juice concentrate business. Consequently, in 1982 an investigation by the Processed Apples Institute revealed that a company called Food Complex had omitted apples from its product altogether.”(http://socyberty.com/crime/the-beech-nut-apple-juice-scandal/#ixzz0v1Qpe2Gj)

This company which started a s a meat packing company clearly was excuse my “French” Mentally Confused because you are discarding the main ingredient and harming beings that have no control over what is fed to them.
I think what this company has done is unthinkable to even try now. I find it ridiculous that it took years for an investigation to be conducted. If I was working there I don’t think I would be able to keep my mouth shut that is if I knew what was really going on. They wanted to make money and be a leading company in that specific market, but by short cutting their way they inevitably forced the company to ruins.

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