1. Is Ralph Lauren a designer? Why or why not?
Ralph Lauren is not the typical designer, he is a merchandiser. He is the conceptual genius behind hid brand. He doesn’t sew, make patterns, etc. He is a visionary and he dreams up his ideas that range from all over the spectrum.
2. Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?
He worked for Rivetz, a Boston- based tie manufacturer. He was an ok salesman but his appearance management made him stand out. He utilized self-promotion as a way to stand above his peers and get the attention from clients. This was a great way for him to network and he realized building relationships was essential to creating his own brand.
3. Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogeneous or diverse?
The apparel is divided into a dozen lines. You can identify the target market with each line. He designs his clothes that way that it appeals and caters to those specific consumers. I feel they are homogenous but slightly diverse. You can distinctly tell who the designer is but you can also tell that it may not be part of the Polo label it may be the RLX label.
4. What is your favorite division of Ralph Lauren? How does that division emulate your personal lifestyle?
I have no favorite division of Ralph Lauren. I find his designs boring and have no style and they are boring.
5. How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
He is a visionary. He crates something beyond face value. His success keeps flourishing because of his ability to network, think creatively, increase public awareness, strategy, and most important a focus on a clear vision for the brand.
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