EOC: Valentino vs. Ginch Gonch (Jason Sutherland)

Ginch Gonch is a company that branded itself as a new market that had not been reached before. Jason Sutherland started this company but he does not consider himself or have the title of President or CEO his tilte is director of stitches and inches. This company embodies the free thinking lifestyle and there slogan or modo “Live Like a Kid” which signifies what Sutherland wants this brand to be all about. This market is underwear, specifically branded toward gay men. The advertising campaigns that Ginch Gonch uses advertise mainly to women and gay men. This target market is focused on looking good and doing so in style. The pop-culture designs from Ginch Gonch make it appealing to a younger market. Though the underwear the company makes is somewhat pricey (for underwear) it is purchased by its target market on a regular basis and those customers, generally, remain loyal.

Valentino is a man that branded himself as a designer name and label, mainly for women, and targets itself at a small, high-class audience. Valentino worked very hard to create a name based on classic beauty and embodies the lifestyle to which he portrays in all his designs. Valentino is the classic- old designs as to Jason Sutherland who is embracing everything new and taking it one step each day towards the future.

EOC: Beech-Nut Apple Juice Scandal

“During the 1970s and early 1980s, the Beech-Nut Nutrition Corporation, with primary plant facilities at Canajoharie, New York, and headquarters near Philadelphia, was the second largest maker of baby foods in the United States.”(www.cofc.edu/~blocksonl/.../Case-Beech-Nut%20Apple%20Juice%20Case.doc)

“In the late 70s or early 80s, Beech Nut was involved in a scandal when it was discovered that the baby apple juice they were selling (and labeled as "100% juice") was actually sugar, water, and some flavoring.” (http://answers.yahoo.com/question/index?qid=20080729142334AAohfEN) That definitely hurt their reputation. But the scandal was long ago, and Beech Nut isn't even owned by the same parent company anymore.

“In the same time period that Beech-Nut was making their cost effective decisions, a series of accusations would arise concerning adulteration processes taking place within the apple juice concentrate business. Consequently, in 1982 an investigation by the Processed Apples Institute revealed that a company called Food Complex had omitted apples from its product altogether.”(http://socyberty.com/crime/the-beech-nut-apple-juice-scandal/#ixzz0v1Qpe2Gj)

This company which started a s a meat packing company clearly was excuse my “French” Mentally Confused because you are discarding the main ingredient and harming beings that have no control over what is fed to them.
I think what this company has done is unthinkable to even try now. I find it ridiculous that it took years for an investigation to be conducted. If I was working there I don’t think I would be able to keep my mouth shut that is if I knew what was really going on. They wanted to make money and be a leading company in that specific market, but by short cutting their way they inevitably forced the company to ruins.