EOC: Wk 10 Exercise

You have been hired by a fashion consultant to help solve an argument between a social morality group and the Ginch Gonch marketing department. The morality group feels Ginch Gonch should not be allowed to have a billboard of their new advertisement next to a major freeway and 100 yards from a high school. However, the marketing team at Ginch Gonch feels they are within their rights to market their products anywhere they want. Your job is to discuss the pros and cons of each side and make a decision on what should happen.

The morality group has a valid reason why not to have these billboards on freeways and around high schools as well as Ginch Gonch marketing group having the right of free speech in a way to market anywhere.

I think if these ads were on the freeway it may cause more accidents of people driving and these explicit ads grabbing their attention, but what says that a billboard for example showcasing one of the burlesque shows in Vegas wouldn’t cause the same type of accident. Not that it says anything but a showgirl’s bottom is displayed and that may grab driver’s attention and therefore cause an accident.

Displaying around high schools may cause a problem because it may show that Ginch Gocnh says wear this underwear and you can get laid in w way. But now a day’s most high schoolers are watching way more risqué TV and are probably fooling around anyway so who is to say what is appropriate or not. In any household we are raised differently and some families are more open to new ideas than others.

My approach on this matter would be this, look at each campaign and together both groups decide on an ad that is still keeping to the Ginch Gonch brand but also not condoning accidents on highways or in cars. This way both groups can decide what ads will work for the highways and schools and they each get out of the debate equally happy. Ginch Goch can represent their brand anywhere and the morality group can maintain safety on the highways and maintain guidance to the students.