Ginch Gonch is a company that branded itself as a new market that had not been reached before. Jason Sutherland started this company but he does not consider himself or have the title of President or CEO his tilte is director of stitches and inches. This company embodies the free thinking lifestyle and there slogan or modo “Live Like a Kid” which signifies what Sutherland wants this brand to be all about. This market is underwear, specifically branded toward gay men. The advertising campaigns that Ginch Gonch uses advertise mainly to women and gay men. This target market is focused on looking good and doing so in style. The pop-culture designs from Ginch Gonch make it appealing to a younger market. Though the underwear the company makes is somewhat pricey (for underwear) it is purchased by its target market on a regular basis and those customers, generally, remain loyal.
Valentino is a man that branded himself as a designer name and label, mainly for women, and targets itself at a small, high-class audience. Valentino worked very hard to create a name based on classic beauty and embodies the lifestyle to which he portrays in all his designs. Valentino is the classic- old designs as to Jason Sutherland who is embracing everything new and taking it one step each day towards the future.
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