Creating my product was basically easy. I took your basic tank top/ cap sleeve t-shirt and screen printed sayings or slogans that I came up with. I took Johnny Cupcakes saying of “My name is Johnny, and I make clothes with cupcakes on ‘em. Have you had your cupcake today?”(John Earle, http://shop.johnnycupcakes.com/story/) and I have applied that to my way of creating my brand. Like Johnny my name is Rebecca and I make stupid t-shirts. How do you wear stupid? “..Branding strategies have included the use of a blog where he shares his personal experiences and relates them to his brand.” (Brand Story, Joseph Hancock, pg.109) I been blogging my experience and start-up of my brand and I can now keep it and allow it grow daily to help ensure I keep my consumers up to date and allow them to see my process and actually feel a part of my brand.
“My target market is primarily young and urban.” (Brand Story, Joseph Hancock, pg.148) In developing my sayings/slogans I had to take into consideration my target market and who they were. I want my consumers to feel a sense of uniqueness and a step out of normalcy and a dive into STUPIDITY!
“The company has generated such a media stir that fashion gurus everywhere are buzzing ecstatically over the garments.” (Brand Story, Joseph Hancock, pg. 157) This is how I want my company to develop into; a brand that causes a stir in the media. That’s why the creation process is a giant step. It has to be a great development in order to succeed to a media buzz phenomenon. “There are few people you meet during your lifetime who make a permanent impression.” (Brand Story, Joseph Hancock, pg. 125) This is how I want my brand to implement to my consumers. I want to make a permanent impression. I feel with a great project and a creativity approach you can achieve this status. “…became one of the most unique and hippest premium lifestyle brands competing in the fashion underwear market.” (Brand Story, Joseph Hancock, pg. 159)
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