1.What key characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products?
They use very explicit themes that hinder on the lines of sex but not necessarily come straight out and say it. They use clever wording /slogans on each campaign that grab your attention. They buy the product because they are made with good quality materials and the ads suggest how they may look on you and from the pictures they look amazing.
2.Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?
Sex sells and if you look at the simplest ads not realizing it but they are using a hindrance of sex in it. Dolce & Gabbana are one of the many retailers using sex in their ads. It makes the products alive and that’s why people buy them. In life sex is usually involved and when you see ads depicting it you can relate to these ads therefore relate to the clothing or products.
3.Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?
Most men do not buy underwear females do and gay men love to look good, love to shop or dress using the finest quality goods. I do believe there are a lot of gay consumers. I think since gay men have more money than straight men they can easily buy the finer things and therefore splurge on luxury underwear.
4.If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?
“Go Long” with football themes. I think it can say manly item but can tell your partner “I have a big member” if you catch my lingo. Its subtle but still you can read between the lines.
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