EOC: Wk 10 Exercise

You have been hired by a fashion consultant to help solve an argument between a social morality group and the Ginch Gonch marketing department. The morality group feels Ginch Gonch should not be allowed to have a billboard of their new advertisement next to a major freeway and 100 yards from a high school. However, the marketing team at Ginch Gonch feels they are within their rights to market their products anywhere they want. Your job is to discuss the pros and cons of each side and make a decision on what should happen.

The morality group has a valid reason why not to have these billboards on freeways and around high schools as well as Ginch Gonch marketing group having the right of free speech in a way to market anywhere.

I think if these ads were on the freeway it may cause more accidents of people driving and these explicit ads grabbing their attention, but what says that a billboard for example showcasing one of the burlesque shows in Vegas wouldn’t cause the same type of accident. Not that it says anything but a showgirl’s bottom is displayed and that may grab driver’s attention and therefore cause an accident.

Displaying around high schools may cause a problem because it may show that Ginch Gocnh says wear this underwear and you can get laid in w way. But now a day’s most high schoolers are watching way more risqué TV and are probably fooling around anyway so who is to say what is appropriate or not. In any household we are raised differently and some families are more open to new ideas than others.

My approach on this matter would be this, look at each campaign and together both groups decide on an ad that is still keeping to the Ginch Gonch brand but also not condoning accidents on highways or in cars. This way both groups can decide what ads will work for the highways and schools and they each get out of the debate equally happy. Ginch Goch can represent their brand anywhere and the morality group can maintain safety on the highways and maintain guidance to the students.

EOC: Wk 9 Exercise

Ben Sander branded himself as Brini Maxwell. How would you create your own personal brand? What would your logo be? How would you design business cards? What would your theme song be? What would you sell? And who would your target audience be? Finally, where would you show your brand? On television, in a store, or on the Internet? Write and design a project that reflects the ideas of developing your own personal brand. Use the previous questions as an outline.

If I had a brand I would start my own line accessories. I’m passionate about what I produce on myself therefore my product would be a reflection of me and I would want the best, most unique accessories out there. I love observing what people are wearing and see how they developed their own sense of style. My brand would be called Bean Town Brod. I am from Boston and I am a “brod” or lady so I wanted something that would attract my target market and even those not in my range. I want to supply all types of people and allow them to express themselves how they want to be viewed and if that means wearing my accessories than great! For songs that would represent my brand would change daily or even weekly. I love all genres of music I could not just pin point one song. I would start out with the song “Then He Kissed Me” by The Crystals. Bring a little old school back into the mix. Not to mention I love this song and it reminds me of Elizabeth Shue in Adventures in Babysitting. My target audience is young 18 to 25 year old adults that love living out-of-the box and have a sense of uniqueness. Income level would be around $22,000 and up. I would market my brand everywhere that my target audience would look, magazines, wholesale, internet.

EOC: Ch.8 Exercise

Many of us have an idea for a branded fashion product that is missing in the world. Design a brand a fashion product that you think is missing from the marketplace. Before you start you will need to conduct research to see if it already exists. Also, you should figure out if there is a need for the product. Use current periodicals such as Woman’s Wear Daily or WWD Accessories to help you with your research. Explain your findings to the class.

The “Pee Wee Herman” look I feel is a product that is missing in this era. Not the going to jail portion of Paul Rubens life but his style through his character.

Certain men and woman can rock the bow -tie in any occasion. Steer away from the normal long tie with the Windsor knot. Change it up a bit with new style of bow-ties.Have the bowties have new patterns and shapes not to keep with the normal shape but clearly change it up to brand a new and improved bowtie. I personally would rock a bowtie with a cute high-wasted skirt or even with a shirt and jeans or nice pair of black slacks. Definitely steer away from the “Chippendale's” look but into a retro-vintage inspired comeback tour for the bowtie era.

I think instead of inventing a new product that may not be a hit why not revisit an old product and take it for a spin. I think even if some people wear the normal bow-tie that they would consider revamping their style and trying a newly constructed one. It may even have features like a mini pocket that can hold something while you go out. The possibility are endless, just need to have an open mind.

BOC/ EOC: CH. 7 New Designer for Johnny Cupcakes

His slogan is one that attracts you from the start “ Hi My name is Johnny, and I make clothes with cupcakes on ‘em. Have you had your cupcake today? “ This is just a great opener that shows a friendly down to earth side. Since Johnny Cupcakes has used all the social networking applications, I would use the same method as he is doing today. I think word of mouth and local parties or premieres works well with this company. Johnny actually comes to all of them and actually interacts with his fans/consumers.

Using this method of just social interactions/networking won’t take too long to hit the international market. He updates his facebook regularly for facts on new shirts coming out, or even just updates about the company. He tries to keep and stay connected to the world.

People know of his shirts and if they don’t know they hear it from someone else. Word of month is the most important tool you can have. And using free sites can save money and you can use that money to fund the next premier or next shirt idea.

Using Johnny Cupcakes idea or product marketing I would choose to do the same. It worked for him and he did it and look at him now. Using facebook, word of mouth, launch parties, etc. are great ways to stay cost efficient but still grab the consumer in for the “kill”.