His slogan is one that attracts you from the start “ Hi My name is Johnny, and I make clothes with cupcakes on ‘em. Have you had your cupcake today? “ This is just a great opener that shows a friendly down to earth side. Since Johnny Cupcakes has used all the social networking applications, I would use the same method as he is doing today. I think word of mouth and local parties or premieres works well with this company. Johnny actually comes to all of them and actually interacts with his fans/consumers.
Using this method of just social interactions/networking won’t take too long to hit the international market. He updates his facebook regularly for facts on new shirts coming out, or even just updates about the company. He tries to keep and stay connected to the world.
People know of his shirts and if they don’t know they hear it from someone else. Word of month is the most important tool you can have. And using free sites can save money and you can use that money to fund the next premier or next shirt idea.
Using Johnny Cupcakes idea or product marketing I would choose to do the same. It worked for him and he did it and look at him now. Using facebook, word of mouth, launch parties, etc. are great ways to stay cost efficient but still grab the consumer in for the “kill”.
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