1.What is viral fashion branding? How did this form of branding make Johnny Cupcakes a well-known product line in the youth market?
Viral fashion branding is implemented through word of mouth, self-promotion and social networks. He used blogging of his daily routine, family friends, special customers. He lets his customers be a part of his success.
2.Why is viral fashion branding a good method for promoting product? Can you think of other brands that are currently using this process?
It is cost efficient and it helps you connect personally to your customer. Threadless.com, and most upcoming fashion designers that have no fan base yet.
3.How does Johnny Cupcakes allow customers to feel like they are special? Is this important and why?
He is at every opening or launch of a new design. He surprises his online customers with weird gifts, yes to “clean house” but this also makes the customer feel closer to him getting a piece of his store for free. It is important. When customers feel they are connected to that designer they feel they know them and vice versa. It also develops brand loyalty.
4.Do you think the Johnny Cupcakes brand relates to older customers like the baby-boomers and generation Xers? Why or why not? How does his use of nostalgia and popular culture influence his ability to reach difference audiences?
I do not see him relating to the baby-boomers and gen. Xers . Most people in that group are stuck to what they know and want and are unwilling to change. Plus Johnny Cupcakes style is a specific style and not many people tend to go for that look. I think with him using memorabilia from past generations definitely help connect to the older generations of customers. It brings the memories back that maybe they had forgotten about.
5.In your opinion, is Johnny Cupcakes a unique brand? What other items would you include in his product line?
Johnny Cupcakes is a unique brand. Yes he just makes t-shirts with cupcakes on them but it’s his style of how he places the cupcakes and the use of colors and other pop features to change each style. I would include sunglasses, underwear, belts, rings anything that would coincide with the “look” he has now.
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