1. In what way is Vera Wang a great example of the ever-changing career path of an individual?
Vera has started from the bottom and worked her way up into a whole new genre than where she started from. She was a former Vogue editor and a merchandiser at Ralph Lauren and now she designs wedding dresses along with other clothing lines.
2. Go to www.verawang.com . What changes have occurred in the company since the writing of this chapter? Has the brand expanded in other products?
She has expanded in a whole new way than I would have guessed. With her bridal dresses she offers a bridal salon and events so you get the whole package and fewer headaches for the big day. She came out with eyewear, tabletop, shoes, mattresses, luggage, flowers, fine papers, candles and bedding. It’s crazy to see someone in all these different categories not thinking they go together but if you really take the time and think you can see they actually do fit together.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
Vera Wang brand to me is more demur classic calm. Nothing in your face that can cause controversy and her ideas don’t resemble to me how Ralph Lauren gets inspired. She has her own style of a calm, cool, classic feel that brings a heightened elegance you may not seem to find elsewhere.
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